The Shiny Awards celebrate new directors worldwide. Our mission is to surface new talent & improve diverse representation of new directors. We welcome entries from directors living with disabilities, and have limited free submissions available for every Shiny Awards for those directors.

The awards are online, bi-monthly and are always judged by ad agencies and world-class content commissioners. Branded content, shorts, spec ads and music videos all welcome.

Under-represented new directors can get professional feedback on their work and a shot at winning the Awards.

New directors without industry networks (ie without the cultural capital) are matched with more experienced directors in Shiny, to share tips & understanding of how the industry works. The aim is to create a new wave of directors with experience of working and networking beyond their existing cultural bubble.

.All high-scoring videos are shortlisted for the monthly awards. Then selections are made taking into account categories of gender, ethnicity, ability, age & economic upbringing, to better support diverse representation of new talent. 

We research and invite submission and awards judges across categories of gender, ethnicity, ability, age & economic upbringing. We actively scout new directors from under-represented groups

We research and invite guests across categories of gender, ethnicity, ability, age & economic upbringing.

The Shiny Awards screening and winners announcement are free to attend.