New campaign celebrating creativity, skill and enterprise of dyslexic people launched


Great Minds Think Different is a brand new campaign to celebrate the creativity, skills and enterprise of young dyslexic people. It is launching on Thursday 24th November at Platform Southwark in an evening of art, film, music, discussion and food by neuro-diverse people.

Illustration by Gaurab Thakali

Great Minds Think DIfferent campaign artowrk by Gaurab Thakali

The campaign aims to change the conversation around dyslexia, challenge the broken systems and misconceptions around it in order to reflect the incredible work that’s being done by dyslexic people in the UK. It is presented by Exceptional Individuals, the first dyslexic employment agency, as recently seen on BBC news.

According to the Dyslexia Institute, around 10% of the population are dyslexic and studies show that those with dyslexia are five times more likely to be unemployed. This is despite emerging evidence suggesting that dyslexics often show greater levels of creativity and better problem solving skills than their counterparts without dyslexia.

On the night will be the launch of the Great Minds Think Different website and the debut screening of the Great Minds Think Different film, interviewing the project’s young associates about the creative and unique ways dyslexia has made them think. These will include Rosa Prichard, architect at Richard Rogers, Lucy Bairstow & Jess Murrain from young theatre company ‘Theatre With Legs’, musician Oscar Jerome and Royal College of Art MA Design student Charlotte Fountaine.

Still from the Great Minds think Different film

Still from the Great Minds think Different film

After the film, there’ll be ‘21 Questions’, a fresh format panel discussion around changing services and perspectives around dyslexia, followed by spoken word performances and a live set from emerging musician, South East Londoner Oscar Jerome.

There will also the opportunities for attendees to apply to win £500 in funding for social enterprises to be run by dyslexic people.

Seeing the event as an opportunity to link up with other like-minded projects, fresh food will be provided by the young chefs from rising UK hip-hop/spoken word star Loyle Carner and GOMA Collective’s ADHD cooking school, as featured in Munchies, Vice’s food site.

Campaign artwork is by up-and coming dyslexic illustrator Gaurab Thakali, whose work has recently been celebrated in leading design publication It’s Nice That and has made artwork for brands including Boiler Room, Guiness & Adidas.

This event will run from 18:30 – 21:30 and free to attend, however registering is recommended.

Click here for the event Facebook page.